A2P 10DLC
Using SMS Campaigns for Capital Raisers and Real Estate Coaching Programs
In today's fast-paced real estate and investment landscape, efficient communication is crucial for converting leads into successful deals. SMS campaigns have emerged as a powerful tool for capital raisers and real estate coaching programs, providing an immediate and direct way to engage with potential investors and clients. CapBloom Investor CRM offers comprehensive solutions to help you harness the power of SMS marketing, ensuring compliance and maximizing the effectiveness of your campaigns.
Understanding A2P 10DLC
A2P 10DLC is a messaging compliance system enabling businesses to send Application-to-Person (A2P) messages via 10-digit long code phone numbers in the United States. This comprehensive guide provides a detailed overview of A2P 10DLC, including registration requirements, campaign use cases, compliance guidelines, and the impact on message delivery and pricing. Whether you're a small business or an independent software vendor (ISV), understanding messaging compliance is crucial for maintaining reliable and effective communication with your audience.
Table of Contents
Important Notices
Unregistered 10DLC Message Fee Increases
New Requirements for A2P 10DLC Registrations
What is A2P 10DLC?
Overview and Benefits
Registration Requirements
Who Needs to Register?
Deadlines and Compliance
How A2P 10DLC Works
Brand and Campaign Registration
Trust Scores and Message Throughput
Specific Use Cases and Options
Low Volume vs. Standard Brands
Special Use Cases and Approvals
Practical Steps for Registration
Detailed Registration Process
Required Information and Documentation
Frequently Asked Questions
Common Queries and Answers
Important Notices
Unregistered 10DLC Message Fee Increases
AT&T and T-Mobile are increasing the per-message rate on unregistered traffic. If these numbers remain unregistered, they may be subject to additional filtering or blocking. Some carrier fees will be increased on June 1, 2023, and others on August 1, 2023. For more information on specific fees and timing, see the pricing section associated with A2P 10DLC.
Sole Proprietor A2P 10DLC Registration Now Available
LC Phone has re-launched the Sole Proprietor Brand registration offering (formerly known as “Starter Brand”) in accordance with new industry guidelines for sending low-volume messaging.
New Requirements for A2P 10DLC Registrations
Effective January 26, 2023, new A2P Campaign registrations are subject to a new vetting process, which includes a one-time $15 campaign vetting fee. For more information, visit our FAQ on A2P 10DLC Campaign Vetting Changes.
What is A2P 10DLC?
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) messages via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all LC Phone traffic to be A2P, offering better delivery quality and lower filtering risk than long code SMS of the past.
What Do I Need to Do?
If you send messages to the United States using long code numbers, you have the following registration options based on your Tax ID status, volume, and use case:
Low Volume Standard Brands: For businesses with a Tax ID sending under 6,000 messages per day.
Standard Brands: For businesses with a Tax ID sending over 6,000 messages per day.
Sole Proprietor Brands: For individuals or small businesses without a Tax ID.
How Does A2P 10DLC Work?
Businesses must identify who they are to the carrier networks (Brand registration) and register the type of messages they send (Campaign registration). This process is done through LC Phone System Trust Center, integrated with The Campaign Registry (TCR) for compliance.
FAQs
What Happens If I Don't Register?
Increased message filtering and fees will apply to unregistered messages. Unregistered messaging to the US via long code numbers will cease to be supported in the future. For details on unregistered message traffic fees, see the pricing section associated with the A2P 10DLC service.
Get Started
Register now to benefit from improved deliverability and increased throughput in the new verified A2P 10DLC ecosystem. CapBloom Investor CRM is here to help you navigate this process and leverage SMS campaigns for optimal lead conversion and investor engagement.
