A Guide for Capital Raisers: Boosting Email Deliverability to Reach Investors

Email marketing can be an incredibly effective way to connect with potential investors, promote your investment opportunities, and grow your capital raising efforts. However, for your email marketing campaigns to succeed, your messages need to land in your investors' inboxes. That’s where email deliverability comes in.

At CapBloom, we understand the importance of email deliverability, and we want to help you get your messages into the hands of the investors who need to see them. In this guide, we'll discuss some of the best practices for email deliverability that you should keep in mind as you create and send your investor communications.

5 Ways to Increase Your Email Deliverability Today! 👊

1. Build a Quality Email List

One of the most important things you can do to improve your email deliverability is to ensure you're sending your messages to a high-quality email list. Collect email addresses from people genuinely interested in your investment opportunities, rather than buying or renting a list of addresses from a third-party provider.

Regularly remove unengaged subscribers from your list, at least once a quarter, to protect your email deliverability. Remember, quality is better than quantity. Continuing to send to those who don’t respond can harm your deliverability rates.

Strategy Tip: Create Smart Lists to show the performance of your email campaigns from your “most engaged” subscribers compared to the “least engaged.” Analyze the ROI, and you'll likely find that there's little value in reaching out to the disengaged.

2. Use a Reputable Email Service Provider

Your choice of email service provider can significantly impact your email deliverability. Ensure you're using a reputable provider like CapBloom, known for its strong track record in getting messages into subscribers' inboxes.

3. Authenticate Your Emails

Authentication verifies that your emails are genuinely coming from you, not from a spammer or other unauthorized source. Set up authentication protocols like SPF, DKIM, and DMARC to help ensure your messages are recognized as legitimate.

• SPF (Sender Policy Framework): An SPF record specifies which IP addresses are allowed to send emails on behalf of your domain. This helps prevent spammers from sending unauthorized emails that appear to come from your domain.

• DKIM (DomainKeys Identified Mail): DKIM adds a digital signature to your emails, which allows the receiving mail server to verify that the email was indeed sent by your domain and that it wasn't altered in transit.

• DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC builds on SPF and DKIM by providing instructions to receiving mail servers on how to handle emails that fail authentication checks. It also enables you to receive reports about email authentication and delivery.

4. Follow Email Best Practices

Adhering to email best practices is crucial for deliverability. These include:

• Using a Clear and Descriptive Subject Line:

  • Your subject line should provide a clear indication of the content of your email. Avoid using misleading or vague subject lines as they can lead to higher spam complaints.

  • Example: Instead of "Amazing Investment Opportunity Inside!" try "Q2 Investment Update: New Multi-Family Property Available".

• Including a Clear Call to Action in Each Message:

  • A call to action (CTA) directs your recipients on what to do next. Make sure it's prominent and easy to follow.

  • Example: "Click here to view the full investment prospectus" or "Schedule a call to discuss this opportunity further".

• Personalizing Your Messages with the Recipient's Name or Other Relevant Information:

  • Personalization can significantly increase engagement. Use the recipient's name and tailor the content to their interests or previous interactions.

  • Example: "Hi John, we thought you might be interested in this new investment opportunity given your interest in commercial real estate."

• Avoiding Spam Trigger Words and Phrases:

  • Certain words and phrases can trigger spam filters. Avoid excessive use of terms like "free", "guarantee", "no risk", and similar.

  • Example: Instead of "Get Guaranteed Returns Now!" try "Explore Stable Return Opportunities".

• Including an Unsubscribe Link in Each Message:

  • It’s essential to provide an easy way for recipients to unsubscribe from your emails to stay compliant with regulations and maintain a good sender reputation.

  • Example: "If you no longer wish to receive these emails, please [unsubscribe here]."

5. Monitor Your Email Metrics

Regularly monitoring your email metrics helps you identify any issues impacting your deliverability and make necessary adjustments. Key metrics include:

• Open Rates: The percentage of recipients who open your email. High open rates indicate that your subject lines are effective and your audience is engaged.

• Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. A higher CTR shows that your content is compelling and your calls to action are effective.

• Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can indicate issues with your email list quality or authentication.

By following these best practices for email deliverability, you can ensure your marketing messages reach your investors' inboxes, where they have the best chance of being seen and acted upon. With CapBloom, you can feel confident that you're using a powerful and effective tool to help you achieve your capital raising goals.