Let’s face it—your newsletter sucks.

Your ideal investor doesn’t care what book you’re reading or about your latest “mindset” tips. They aren’t signing up for a book club. They care about their pain points, the market, and how those things are going to affect their money.

Yet, so many newsletters miss the mark, filled with fluff and personal anecdotes no one asked for.

Here’s the reality: Your investors want insights. They want to know what’s happening in the market and how it impacts their investment strategy. If your newsletter doesn’t help them understand what’s going on and what they should do about it, you’re wasting their time—and yours.

So, What Should You Do Instead?

Stop writing fluffy newsletters. Instead, focus on sending real updates—ones that position you as the expert and the trusted advisor your investors turn to.

Here’s what that looks like:

Stop Writing Newsletters. Start Being an Advisor.

Your newsletter should be a valuable tool for educating, nurturing, and converting your leads into investors. So let’s look at what your updates should focus on:

• Send updates that matter—Talk about the economy, interest rates, and how those trends affect your investors’ returns.

• Have an opinion—Be their go-to advisor. If deals you’re underwriting aren’t penciling out, explain why and what investors need to know about the current market.

• Teach them something—Help investors understand the bigger picture, not just the “what,” but the “why” behind your analysis and decisions.

For example: Today September 18, 2024 the Fed is announcing its first interest rate cut in four years (big news, right?). Rather than sending a general newsletter, use this opportunity to educate your investors and show how this impacts their multifamily syndication deals.

You could break it down like this:

• Lower interest rates mean cheaper financing—This makes it easier for syndicators to secure loans and reduces borrowing costs.

• Increased demand for real estate investment—With lower interest rates, real estate becomes a more attractive investment vehicle, potentially pushing up property values.

• Better cash flow—Lower debt servicing costs lead to increased cash flow, making future deals more attractive to investors.

• Increased competition in the market—As more investors flock to real estate, you may see fiercer competition for deals.

That’s the kind of content your investors want to see—it’s relevant, actionable, and educational. Not fluff about the latest book on your shelf.

How to Structure a High-Value “Newsletter”

Here’s a simple format that multifamily syndicators can follow to ensure their newsletters are doing the work of nurturing leads into investors. This approach will position you as an expert and build trust with your audience over time.

1. Catchy Subject Line

Your subject line needs to grab attention immediately. Focus on what matters to your investors.

• Example: “How Today’s Market Shift Impacts Your Multifamily Investments”

• Example: “What You Need to Know Before Investing in Multifamily in 2024”

2. Quick Market Update (2-3 Sentences)

Give your investors a concise overview of what’s happening in the market and how it impacts their investment strategy.

• Example: “The Fed just announced its first rate cut in four years, which could lower financing costs for multifamily acquisitions. Here’s how this could impact your next deal.”

3. Educational Insights (2-3 Bullet Points)

Break down the key implications for the real estate market, syndicators, and investors in a way that’s easy to digest.

• Lower rates mean cheaper financing for multifamily deals.

• Increased demand for real estate as investors seek safer assets.

• Better cash flow thanks to lower debt servicing costs.

4. Opinion/Advice (2-3 Sentences)

Share your perspective. Investors look to you as the expert—give them a clear opinion and some actionable advice.

• Example: “Now is the time to lock in cheaper debt financing before rates shift again. If you’re considering an acquisition, this could be a great opportunity.”

5. Call to Action (Clear and Direct)

Your updates should always include a strong call to action, whether it’s scheduling a call, attending a webinar, or simply learning more about an upcoming deal.

• Example: “Want to discuss how this rate cut could benefit your next investment? Schedule a call with me today.”

6. Case Study or Deal Example (Optional, 1-2 Sentences)

If relevant, briefly include an example from a past deal or a current opportunity that illustrates your insights.

• Example: “In our last multifamily deal, securing fixed-rate debt before the rates increased helped us lock in higher returns. Our investors are already seeing the benefits.”

7. Next Steps or Resource (Optional)

Offer additional resources like blog posts, market reports, or upcoming events to keep your audience engaged.

• Example: “Check out our recent blog post on multifamily market trends for 2024 for more insights.”

The Bottom Line

Stop writing newsletters filled with irrelevant content. Start sending updates that position you as an advisor your investors can rely on. The more value you provide, the more likely they are to trust you with their money.

If you’re not educating your investors, someone else will.

What’s your next investor update going to be about?