Raising capital isn’t just about having a great deal—it’s about making investors feel confident enough to say YES. This week, we’re diving into the #1 mistake that’s quietly costing real estate investors money—and how to fix it fast.
📌 This Week’s Capital Raising Insight: The Follow-Up Failure
Most investors don’t say NO—they just don’t say YES fast enough. And when that happens, what do most capital raisers do? They move on.
Big mistake.
The Problem: 80% of investments require at least five touchpoints before a commitment happens. But most real estate investors follow up once or twice—then give up.
The Fix: The best investors follow up with value, not desperation. Here’s how:
1-2 Weeks After Your Initial Pitch: Send a quick check-in with a relevant market update.
3-4 Weeks Later: Share a case study or investor success story.
6-8 Weeks Later: Ask if they have any questions or concerns about investing.
💡 Action Step: Take a look at your last 5 investor conversations. Who hasn’t responded yet? Send a quick check-in email TODAY with a valuable market insight. No pitch. Just nurture.
Interest rates are stabilizing – Investors are getting off the sidelines.
Multifamily demand is shifting – Mid-tier markets are seeing higher occupancy rates.
More capital is flowing to recession-resistant assets – Investors are looking for security.
What this means for you: Investors are thinking long-term again. Stay in touch and keep them engaged.
Investor Segmentation Hack 🚀
If you aren’t tagging your investors based on readiness, accreditation, and interest level, you’re leaving deals on the table.
Label “Ready Investors” (0-6 months) separately so you can focus on them first.
Keep track of accredited vs. non-accredited investors to streamline deal flow.
Automate investor touchpoints based on their timeline—not yours.
Most investors don’t walk away because they don’t trust you. They walk away because they don’t hear from you enough.
What’s your current follow-up process? Hit reply—I’d love to hear what’s working for you!
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